Live Every Day #InYourElement.
Superdry is championingthe people who say ‘Not today’ to the weather. It won’t stop them. Come rain or shine, wind or snow. They don’t let the elements dictate their lives. They grab their jackets and go. Whatever the weather. These are the people who live their life to the fullest, every day is an adventure to them. Whatever they’re doing, as long as they’ve got their jacket they’re in their element.